Personal Blog of Ellen MacArthur

I was sitting in a busy cafe the other day full of commuters. I made a few interesting observations… One was that you could have your drink in a mug which in my opinion always tastes a bit better anyway, and certainly as the winter draws in it makes you think of being back at home after working outside, holding the sides of a mug with your cold hands to warm them up again.

Also available in the same cafe were disposable cups and just watching the number which were being collected from the tables in one cafe, in one hour was incredible.. My mind boggled as I day-dreamed of just how many cups that was, when multiplied by every cafe in the world just how many stadiums must be filled on an hourly, or is it on a minute basis!?

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Well I have a huge amount to communicate right now after a few weeks of many varied activities!

I was just taking some glass jam jars to the bottle bank when my brain started churning. I was throwing the jam jars into the bank, hearing each be smash.put made me think how incredibly wasteful it is to break up a jar when it will then be melted a huge expense of energy, and most likely be made into jars again!

Why oh why, can’t we have 10 or 20 designs of jam jars which can be washed and reused without being broken and remade?